Dec 2019 When corporations act as game changers
Greece’s dynamic companies are triggering diverse changes, from economic remodeling and inclusive growth to introducing more sustainability, with Coca-Cola in Greece leading the way.
With 50 years of presence in Greece together with its partner Coca-Cola HBC and an economic contribution estimated at €2 billion or 1.1% of gross domestic product for 2018, Coca-Cola in Greece is no small player. Its contribution has a strong multiplier effect as, “For every €1 of our value-added, another €11 are generated overall in the Greek economy,” Sissy Iliopoulou, public affairs, communications and sustainability manager explains.
The company is involved in university events, aiming to “bridge the gap between academic education and employment.” As part of its priorities, it also wants to spread good practices including a circular economy, in an open and inclusive manner. “We are going to focus on the circular economy and sustainable living, primarily on waste, as well as on our overall sustainability agenda, emphasizing women and youth empowerment via enhancing their new skills around the circular economy, water conservation, diversity and inclusion. We are very proud of our social platform Zero Waste Future. Our vision is to enrich our social impact in Greece and the total consumer experience,” she adds.